Evaluating websites
Evaluate all information found on the internet as anyone can publish on any topic.
- Author authority
- Web address (URL)
- Currency
Searching the web
Developed by Commoncraft and available from youtube
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Organisations and Departments
- The Australian Market and Social Research Society
- Association for Consumer Research
- American Marketing Association
- Consumer behaviour: the psychology of marketing
- Market Research Portal
- Adweek.com-articles which cover the entire advertising industry
- Australian Marketing Institute
- Brandchannel
- Australian and New Zealand Marketing Academy
- Wilson web- site devoted to Web marketing
- BUBL Link: Marketing Provides links to a range of marketing websites
- Intute Social Sciences
Government Information
What's the difference?
| Library databases | |
| University focus | Useful results hidden in a jungle |
| Target journal articles | Everything and anything! |
| Better results in less pages | Results in 1000s of pages |
| Fulltext scholarly articles |
May need to pay for scholarly articles $$$ |
| Refines your search by subject area, date and lots more! | Fewer limits available |
| UOW quota free | Runs down your quota |
Google scholar
(search results open in a new window)
Media Research
AC Neilson
Australian market research company
Roy Morgan Research
Australia’s longest established market research and public opinion polling
Description
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