Databases for Marketing
The following online resources will help you find scholarly information on:
- public relations
- social and tourism marketing
- advertising
- consumer behaviour
- marketing strategy
- corporate identity
- branding.
Company Information, Industry Information, Business News and Analysis (business skills tutorial)
- Passport - Euromonitor~ Passport is now authenticated via Single Sign-On (SSO). Please see this FAQ for important access instructions when you are signing in via SSO for the first time.~
A global market research tool. Passport monitors industry trends, provides strategic analysis, reports and news on industries, products and consumers across all key countries. International. Fulltext. Dates vary
|Browser preferences - Chrome & Edge - Business Source Complete (EBSCOhost)Includes business, marketing and management journal articles, as well as company & industry information.
How to search:
Searching Business Source Complete tutorial - Emerald InsightPeer-reviewed journal articles covering marketing, human resource management, operations and related fields.
- ProQuest CentralLarge, multidisciplinary database covering all subjects. Includes marketing topics and industry information
- IBISWorld Australia Industry Reports (ANZSIC)Reports include market analysis and operating conditions for Australian industries
- ScopusCovers a wide variety of academic disciplines. Includes journals, books and conference proceedings.
Searching Scopus tutorial
