Taking a strategic approach to publishing can maximise the reach and impact of your research outputs, raise your academic profile and increase your reputation.
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To maximise the impact of your work through strategic publishing, you should:
When deciding where to publish, consider the reputation of the publisher or journal, the relevance of the outlet and the potential discoverability of your published work by the intended audience. Your audience may be other researchers who can build upon your research, practitioners who can interpret and apply your research, and members of the public whose lives are improved by your research.
Ask yourself the following questions to help determine the quality and suitability of prospective publishing outlets:
Reputation
Relevance
Discoverability
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